THE FRESH, LOCAL & WILD FOCUS

Our Vision: We live to challenge the norm, to innovate and collaborate & deliver the next generation of sustainable retail experience.

The Mission: To become a carbon neutral, zero waste sustainable business our children will thank us for in the future. Our mission is to place planet, people and product before profit in our journey to B-Corp accreditation.

WHERE WE POSITION OUR BRAND

We believe our brand is positioned alongside Waitrose and M&S Food on the highstreets and within the market place.

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OUR TARGET CUSTOMERS

“The Samsons”

  • Young professionals, high disposable income

  • Household income of £95k p.a

  • 40/60 Rest/foodshop

  • Demanding brands with a national presence, also likes provenance and products with a sustainable story. Experiences for the children is a pull, service and environment are important as they use for convenance and credibility.

  • Frequency 2-3 visits p.m

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OUR TARGET CUSTOMERS

“Charles & Catherine”

  • Post family, high affluence and foddies at heart

  • Mortgage free, £66k avg household income

  • 35/65 Rest/foodshop

  • Will buy for family or an indulgent purchase for themselves. Refined menu will attract more cross pollination to the restaurant as will an elevated food offer. Interested in home trends, health care and social exercise

  • Frequency 2-3 visits p.m

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OUR TARGET CUSTOMERS

​"Abbi"

  • Happily, Independently, making her mark in the world

  • Household income avg. of £62k p.a

  • 50/50 Rest/food split

  • Health, sustainability and wellbeing are all primary drivers. Discovering gardening as a therapeutic hobby. She wants to learn more, considered purchaser and very loyal to brands that have alignment of values

  • Frequency 4-6 visits p.m

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THE ACQUISITION STRATEGY

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